So you’ve decided to start a YouTube channel? Don’t do another thing until you’ve watched this ENTIRE video. Subscribe here to learn how to grow your YouTube channel this year:
Want more tips on how to become famous online? Go to
Are you itching to become the next big YouTube star? Perhaps you want to gain some valuable online exposure for your brand. Or maybe you have a message you want to share. There is no better place to share your voice than YouTube, the world’s biggest video sharing network!
Here at Viewership, we talk a lot about growing your audience and building your business on YouTube. We encourage baby steps. Focus on getting your first 100 subscribers, then 1000. Keep creating videos and putting in the effort.
Before you can make money on YouTube, and before you can even build your YouTube audience, there is something you must do. And that is, of course, start your YouTube channel!
Consider this your official “YouTube for Beginners” tutorial, because I’m about to give you a complete step-by-step guide for how to set up a YouTube channel. I’ll take you through the whole process and teach you what you need to know.
Let’s create your YouTube channel!
How to set up a YouTube Channel: the step-by-step guide for beginners.
How to set up a YouTube Channel Step 1: The Basics
It is time to take the first step towards your new YouTube career. Let’s break down the basics. First thing’s first: you need a Google account.
How to setup YouTube channel – Google Apps Launcher
Head to the YouTube homepage to sign in. Sign in to YouTube at the top right corner of your screen.
How to set up a YouTube Channel Step 2: Fill out the details of your YouTube channel. Your new YouTube channel is brand spanking new and ready to be branded.
First, we want to change your channel icon. The icon is the small profile image that viewers will see over your channel cover art, on your videos, comments and so on.
How to setup YouTube channel – customize channel. Customizing your YouTube channel will help your brand stand out. Select “Upload photo.” You will then have the option to crop your image.
How to setup YouTube channel – Customize channel art. Let’s replace this dull grey cover with some personalized channel art.
How to setup YouTube channel – Channel description. Your YouTube channel description is your chance to tell people why you’re here.
How to set up a YouTube Channel Step 3: Optimize your YouTube account and add contact details. Help your YouTube subscribers connect with your brand. Allow your audience to quickly access the other marketing avenues of your business by adding links to your YouTube channel.
Go to your channel homepage. Select “Customize channel” and click the “cog” icon beneath your channel art.
Connect your marketing avenues through YouTube for greater brand awareness.
How to setup YouTube channel – choose your custom links. You can link to your website, social media accounts and more.
How to setup YouTube channel – add a channel trailer. Your channel trailer is a mini-movie trailer. Starring you!
How to set up a YouTube Channel Step 4: Upload your first video. Select your video and click “Upload.” Next, optimize your videos.
How to setup YouTube channel – Title, description, tags, and thumbnail. Write a compelling title of around 70 characters in length.
Include a video description to assist with YouTube’s search and discovery system. Use tags to improve the ranking and visibility of your video. Remember, keywords are king!
Finally, we need to select a video thumbnail.
Almost there! When your video is finished uploading the video manager will tell you that “Your video is now ready at…” and provide you with the video URL. Click that link to review your video and its information.
How to setup YouTube channel – Playlist description. Write keyword-rich descriptions for your YouTube playlists and videos.
Step 5: Promote your YouTube channel. Share on social media, embed your videos and sharing buttons are two ways to get your content in front of more people.
Use Google AdWords. Investing in Google AdWords will allow you to promote your channel to YouTube viewers with PPC (pay-per-click) advertisements.
You made it! You have set up a YouTube channel and optimized it for success. Now the fun part begins!
If you’re starting out on YouTube and aren’t quite sure where to go from here, stick around. Browse through the Viewership blog for useful videos and articles that will teach you everything you need to know about YouTube.
Plus, we offer free training sessions to help you create a video marketing strategy, make money on YouTube, and build your viewership. Become a true YouTube entrepreneur!