Industry pushes red fleshed apple to revive consumption woes
L.A.’s blue-chi포커p apple, meanwhile, has been hit hard by lower demand from consumers, despite increasing demand for orange and cranberry juice and sparkling white wines.
Beverage and food companies, eager to increase sales of their products, also have sought to drive more consumers to the juice aisle — particularly white wines, which account for roughly a third of the market for premium juice in the U.S.
Blue-chip fruit like apples and pear trees are more profitable than their red predecessors due to the cost of seed and propagation, said Steve Yapp, who works for the California Department of Food and Agriculture (CFDA).
“Beverage companies have spent years marketing and raising awareness around the benefits of blue-chip fruit.” Yapp said. “This will help make it easier for companies to introduce and sell blue-chip fruits and vegetables into the U.S.”
The blue chip market is also growing in North America, accounting for 8.2 percent of the annual domestic volume, a jump from 3.4 percent in 2015, according to a recent research study from the Agricultural Marketing Association, Inc.
“We’ve seen a resurgence in the greenback market in recent months,” said Bob Oesterle, director of market intelligence for the AMA. “Sales are now growing in Canad룰렛a and Japan.”
Other factors contributing to the surge include continued declines in the cost of organic produce, rising demand for fruit juices and new varieties of berries, Oesterle said. The cost of seeds, fertilizers and packaging is also increasing, Oesterle added.
This year, as part of the 2015 U강남출장안마 강남출장마사지.S. Department of Agriculture’s Blue Chip Fruit Strategy, the agency is pushing blue chips into the “high-value” category, which means it includes some of the fruit’s highest-yielding traits, such as its genetic stability and high protein content, which is what makes blue chips so much cheaper.
“Our research indicates that blue-chip fruits and vegetables are growing at a pace that should make them more affordable, and that’s exactly what the next crop of growers should be looking at as a key factor to help push the value of the blue chip fruit,” said Steve Levenson, director of communications for AMA in the U.S., in a statement.
“We expect to see blue chip produce and vegetables increasing in prominence as this is not just a seasonal crop but is a major demand area.”